Gender lens investing is the practice of investing for financial return while also considering the benefits to women. The term was coined around 2009 and became an increasingly popular practice in the mid-2010s. There is a realization that women now have considerable funds to invest, have significant leadership roles in successful companies, play a vital role in our economic future, and that gender equality needs to be more than just a mission. Come learn how you can become a player in this pursuit. One vital realization, it’s not just for women!